Klout is a company that touts itself as “The Standard for Influence.” When I first registered with Klout, it wasn’t all that great, even though it did give me somewhat of an idea of what my influence online was. There was a lot left to be desired however, including more intimate insights, and detailed statistics. Klout just came out with [...]
Auto DM’s happen to be one of my biggest social media pet peeves. You know, those messages you get when someone follows you and then you follow them back? Here’s top three reasons why Auto DM’s are bad. 1. Disengagement Right off the bat, when I receive an Auto DM I think to myself, oh gosh! If you’re sending Auto [...]
Jeff Domansky, The PR Coach, just published an article titled Toxic Waste Gum Recall Leaves Bad Taste. I’ve spoken about the risks of being on social media, and in recent times we’ve seen with BP and Chrysler, how social media should be taken seriously. It is a platform for you to communicate with your clients, but more importantly, for them [...]
A friend and colleague of mine, Lauren Gray, has just been elected as National VP of Public Relations at the PRSSA National. My special congratulations go to Lauren on this joyous occassion! Lauren, here’s a quick video I made for you to show my deep respect and appreciation for you
A couple of days ago, Chrysler faced a crisis of sorts after a tweet that contained an f-bomb jeopardized its goodwill (for background on this, check out Did Chrysler Overreact?) Immediately I thought of the risks and strategies associated with social media, and I remembered a conversation I had with Bernard Gauthier, CEO of Delta Media, who was speaking at [...]
Recently, Harrison Kratz produced a two-part interview with Deirdre Breakenridge for PRTV, a wonderful initiative that brings the PR community together, with some amazing content for PR students. Deirdre had some great things to say – and she always does. She connects with her audience, making her one of the influencers in the social media scene. She provides valuable advice [...]
