Auto DM’s happen to be one of my biggest social media pet peeves. You know, those messages you get when someone follows you and then you follow them back? Here’s top three reasons why Auto DM’s are bad. 1. Disengagement Right off the bat, when I receive an Auto DM I think to myself, oh gosh! If you’re sending Auto [...]
Jeff Domansky, The PR Coach, just published an article titled Toxic Waste Gum Recall Leaves Bad Taste. I’ve spoken about the risks of being on social media, and in recent times we’ve seen with BP and Chrysler, how social media should be taken seriously. It is a platform for you to communicate with your clients, but more importantly, for them [...]
A friend and colleague of mine, Lauren Gray, has just been elected as National VP of Public Relations at the PRSSA National. My special congratulations go to Lauren on this joyous occassion! Lauren, here’s a quick video I made for you to show my deep respect and appreciation for you
As a graduate-to-be, it can be overwhelming to juggle school, embark upon a career, and learn from life. From my experience, it is always best to set goals, which immediately puts you ahead of a high majority of people. Here are some tips that I wanted to share with you based on my learning. Please feel free to add your [...]
A couple of days ago, Chrysler faced a crisis of sorts after a tweet that contained an f-bomb jeopardized its goodwill (for background on this, check out Did Chrysler Overreact?) Immediately I thought of the risks and strategies associated with social media, and I remembered a conversation I had with Bernard Gauthier, CEO of Delta Media, who was speaking at [...]
The recent controversy surrounding President Emeritus Judith Woodsworth’s resignation has once again ignited debate about governance at the university. “For a crazy institution, you need a psychiatrist,” a professor was quoted as saying. Coincidentally, Concordia’s new Interim President (and president emeritus), Frank Lowy is a psychiatric consultant. The Issue in Context Concordia is no stranger to questionable practices in top-tier [...]
Whether you are just starting out with university, or preparing to graduate, it’s always important to start career planning early. This was advice given by Bernard Gauthier, CEO of Delta Media, Inc. and others who graced the ASFA Career Panel, on Tuesday, 15th of January at Concordia University. Let me first use this platform to thank everyone who attended: the [...]
Recently, Harrison Kratz produced a two-part interview with Deirdre Breakenridge for PRTV, a wonderful initiative that brings the PR community together, with some amazing content for PR students. Deirdre had some great things to say – and she always does. She connects with her audience, making her one of the influencers in the social media scene. She provides valuable advice [...]


